Website 2

Our web presence increased 1500% in a matter of six months! How?

The first step was all research. We put out a survey to our adult Sunday School classes about a year ago. We needed to keep in mind that our Sunday School were the more committed group of people and that their awareness of calvaryunited.org would probably be higher than the general constituency of the church.

I think we asked about ten different questions, but I only paid attention to the answers to two of them:

1. Do you know the address of the church website?
2. What is the address of the church website?

From those two questions, we drew the following response.

1. 60% yes, 40% no
2. Of the 60% who answered yes, half of them actually answered correctly to the church's web address. Not good.

Research showed us what was wrong, and that was the first step toward making it better.